

Backwell Agency
P3 - Offline Edit & Feedback
Feedback
The feedback I was given was very positive and the criticism I was given was very helpful to improve my IDent as a whole as well the understanding for my target audience.
My first criticism was the small extras that will make the editing better and the visual design better. They wanted a white Matte, which can be changed in Premier Editor, but they said it will give the video a bit of brightness and fun as the positive activity they are describing is fun and uplifting. This will help with the tone of the IDent as staying quite cheesy and fun for everyone and the bright Matte will be place when the door opens to convey a bright day of fun activities.
My Second target is camera skills. I know the camera is not sturdy and the britness contrast changes throughout but it creates the sense of a home video like these moments are made to be captured, which is reflected through each camera shots. I didnt want it to be perfect as my target audeince will learn to continue with their activity till they perfect it themselves.