Backwell Agency
P3 and M2 - Present and Feedback
I presented my work to my target audience to generate some feedback for my conceptual ideas. I wanted it to be easly acessable and easy for them to read and easy for me to present. I used a visual powerpoin to get my ideas acorss as my taget audience seem to engage more if it is visually in frount of them. I also created some feedback forms for them to fill out for each of my conceptual ideas, this would be helpful foe me to collect in and analysis quickly what they have said. Please click the button to view my presentation.
FEEDBACK - Panels
My feedback given was that this one seemed a bit too dark so needed brightening up. Also having the capital letters on each word seems express to my audience that it is going to be abreviated to 'YTG" which it should not.
I can understand why they see as the brightness maybe too dark. I wanted to create a poster that was eye catching which they can take a quick glance at and understand the message I am trying to get across. The capital letters for me shows formality and creats a sense of sophistication but my target audience thinks that making them lower case shows drama as fun and relaxing and less aggressive. I wanted everything to relate to eachother and they seem to be saying I am contradicting mself by having formal captitals but i relaxing photograph
My feedback given was that the panel didn't express a meaning towards my audience. They didn't understand why it was in colour and why my modle was posing in that way. The capital letters shouted at my audience and they felt they dont want my font to be aggresive just to be calm.
My message should of been cleaer for them to uderstand Poster should be able to express their meaning easly and quickly as my target audience get bored of trying to find a meaning it should be staring them in the face as they dont want to think just look. Having the panel in colour showed a difference in the panels as the colour stands out from the rest of the panels I have produced. Capital letters seem to be shouting at them and my target audience seem they do not want to be patronised into joining my positive activity they want to calmly be told about my activity.
My Feedback for this panel was the slogen next to my modle. They liked how it 'rolled off the tongue' and how it was snappy and rememberale. However, the capital letters should be kept to a minamal, the captial letters are traditional and do not show any creativity. Also the font is too big and takes the focus away from the photograph.
My target audience seems to like the visual aspects of my panel and wants the focus kept souly on the photograph itself. It shows how my target audience learns more about my activity through pictures then words. I need to change my lettering size in order to do this. The capitca letters seem to still annoy them over all three of my panels however, the title/masthead should be incapitals so in oder to take my relate back to my audience I will have to make it a smaller size and get rid of the capital letters on the slogan.
FEEDBACK - Logos
The Logo seemed a bit confusing and only became apparent of what the message was till I explained it. The colours did not seem to fit and they didn't like this one as the idea behind it was a bit over the top.
My concepts need to be clearer for my target audience. They see the logo as a crisp way of summing up all of our panels together and can be used in a wide range of media, they see mine as to confusing and if they do not understand how are other peole going to understand. The colours were representing both genders but yet again I need to think about my target audience and think if they would understand this.
My feedback given was that these two logos seems to shout out at you. The font seems to be a bit ridged and bold and my audience felt this was a bit forceful and angry. They also wanted me to make the font small and away from the arrow as they felt that the arrow represents the point of 'Get Up, Get Out' and the writing is just a little added touch, this ment the arow should be the main attention not the writing.
I think these logos were my more successful ones. They use of a play button seem to relate to my audience as they seem to like the concept. I see how they would like the arrow to be the main focus as this sums the message up about my panels. The font still needs a bit of work they still want it to relate back to them and I understand why the block text might seem a bit ridged to them.